You’re Doing Great Work, But Online, No One’s Noticing.
Your service is excellent. Your clients love you. Your products deliver real results.
But your social media?
It’s inconsistent. It’s scattered. And it’s not showing the world how good you actually are.
You’re still explaining what you do instead of showing it.
You’re hoping people “get it” instead of making them feel it.
And that gap? It’s not just costing you likes and followers, it’s costing you customers, clients, applicants, and opportunities.
The Winston
90-Day Presence Launch
Most businesses spend 90 days talking about what they might post.
We spend 90 days building your presence with real content, real traction, and real results
PHASE 1: STORY & STRATEGY SPRINT (Days 1–14)
Deep-dive kickoff session to define your story, target audience, and tone.
Messaging map + brand story framework.
Content shoot (photos and/or video) to build your visual library.
First content pieces created and posted in the first 7–10 days.
Outcome: Your brand story is defined, your profiles are optimized, and your content is live... FAST.
PHASE 2: CONSISTENCY & CREATION (Weeks 3–5)
We start creating momentum — week after week.
Weekly content calendar created and executed (3–5 posts per week).
Thought leadership posts, social storytelling, reels, and carousels.
Behind-the-scenes content and short-form videos filmed and edited.
Early analytics tracking to guide what’s working.
Outcome: Your brand becomes consistent, visible, and trustworthy online.
PHASE 3: STORYTELLING & TRUST-BUILDING (Weeks 6–8)
Shift from content → connection.
We go deeper than posts. We tell the real story behind your business — the people, the moments, the mission.
“Meet the team” or “Customer spotlight” campaigns.
Employee or founder storytelling videos.
Expert positioning content (leadership ghostwriting, opinion pieces, thought leadership).
Engagement strategy to grow reach and build audience relationships.
Outcome: People don’t just follow you — they root for you.
PHASE 4: SCALE & SUSTAIN (Weeks 9–12)
Now that you’re visible and trusted, we make it repeatable.
Build a 30-day content engine template for future posts.
Campaign planning: promos, hiring, events, launches.
Repurposing strategy: how to turn 1 shoot into 12+ content pieces.
Deep dive analytics & next-step growth plan.
Outcome: You leave with content momentum, a content library, and a clear path to keep growing.
After 90 Days: The Content Engine
Building momentum is just the start. Once your 90-Day Launch is complete, we don’t stop; we shift gears into growth mode.
Our ongoing monthly partnership focuses on:
Consistent weekly content creation and posting
Data-driven campaign planning and optimization
Audience growth and engagement strategy
New creative, storytelling series, and seasonal campaigns
Think of the 90-Day Launch as building your engine, and this is how we keep driving it forward.
Most clients continue with us month-to-month so they never have to worry about content again.
About John Carpenter
Founder, Winston Media
I’m John — and I help small businesses stop blending in online.
For over 30 years, I’ve built teams, brands, and businesses from the ground up, and one thing’s always been true: great work isn’t enough if no one knows about it.
That’s why I started Winston —to help local businesses, restaurants, service brands, and high-trust companies stand out loudly and clearly where it matters most: online.
I don’t talk in buzzwords. I don’t hand you a strategy deck and walk away. My team and I plan, create, shoot, write, and post everything — so your story isn’t just told… It’s felt.
We turn what you already do best into content that attracts customers, builds loyalty, fills jobs, and keeps your brand top of mind.
People don’t follow brands, they follow stories.
They want to know who’s behind the business.
They want to buy from companies that show up, not just talk about themselves.
And most brands? They never get that far.
We fix that.
We transform your story into content that fosters trust, inspires action, and resonates with people.
WHAT WE DO:
We Don’t Just Help You Talk About Your Brand.
We Help People Remember It.